Description:

As a founding team member at the startup Declare Cloud, I helped build the company’s visual identity and online presence from the ground up. Through its core platform, Cloud-as-Context, Declare Cloud aims to make cloud infrastructure more intelligent and contextual.

I contributed to brand design, web design, and front-end development, creating a cohesive, modern identity that reflected the product’s innovation while building trust with investors and early users.

My Role:

From the early concept stage, I worked closely with the two other founders, both experienced cloud architects, to define the brand strategy, establish the visual direction, and deliver both creative and technical outputs to support product launches and investor engagement.

As part of our three-person founding team, I designed the logo, defined the colour palette, typography, and brand voice, and ensured consistency across all materials — from the website to the investor pitch deck. Together, we delivered a fully responsive, production-ready site and supporting assets in time for the Y Combinator application deadline on 4th August 2025.

Contribution:

• Logo & Branding: Sketched and refined initial logo concepts through multiple iterations until the final design was approved. Established the colour system, typography, and imagery style for a consistent brand presence across digital and print.
• Icons & Imagery: Created a custom icon set in Illustrator to support the Cloud-as-Context product. Designed and enhanced AI-generated hero imagery in Photoshop to match the brand aesthetic.
• Web Design: Produced responsive Figma mockups for desktop, tablet, and mobile. Imported layouts into Vercel v0, refined the generated code, and integrated it into the Next.js project to speed up prototyping.
• Front-End Development: Built the landing page using React, Next.js, Bun, TypeScript, and Tailwind CSS. Implemented a reusable component library and design system for consistency and scalability.
• Workflow & Tooling: Developed inside a Docker container using VS Code and Cursor. Managed version control with TortoiseGit and maintained a structured CI/CD workflow via GitHub, including Prettier/ESLint checks, Jest/Playwright tests, and conventional commits.
• Pitch Deck & Media: Designed the investor pitch deck in Google Slides for brand alignment and edited both the founder introduction and Cloud-as-Context demo videos in Adobe Premiere Pro as part of the Y Combinator submission.

Achievements:

This project established Declare Cloud’s brand identity and online presence, positioning the company as a credible, forward-thinking player in the cloud intelligence space. By combining visual storytelling with strong front-end engineering, I helped move the startup from concept to launch in just a few months.

The result was a cohesive, fully branded website and investor presentation, supported by a modern design system — creating a consistent, polished brand experience across all platforms.

• Project Date: 2025
• Client: Declare Cloud

Description:

This personal project was created as a way to explore Figma and strengthen my skills in designing responsive layouts across multiple devices. I set out to design a fictional landing page for a company offering AI-powered solutions for web designers and developers — a concept that allowed me to experiment with a modern, tech-driven aesthetic while maintaining clarity and usability.

I began by generating the hero image, which became the foundation for the project’s visual direction. The vibrant blend of purple, orange, and blue tones inspired the colour palette, giving the page a futuristic yet creative feel. From there, I designed the layout for desktop, tablet, and mobile screens, ensuring that each version maintained consistency, readability, and smooth hierarchy across breakpoints.

To simulate a realistic product, I used ChatGPT to generate all placeholder copy, including taglines, feature descriptions, and testimonials — helping me design around authentic-sounding content. All imagery, including illustrations and profile photos, was created using AI tools such as Lexica, OpenArt, and Canva, giving the design a cohesive, polished look while keeping the workflow entirely self-produced.

Achievement:

• Gained hands-on experience designing a fully responsive landing page in Figma.
• Developed a cohesive visual identity from a single hero image, including colour palette and typography system.
• Improved understanding of content hierarchy and information structure for clarity and engagement.
• Experimented with AI-assisted design workflows, combining ChatGPT for content and AI image tools for visuals.
• Strengthened mock-up presentation skills by creating clean previews for desktop, iPad, and mobile screens.

The result is a vibrant, professional landing page concept that showcases how AI tools can enhance creativity and productivity — not only in the product idea itself but also throughout the design process.

• Project Date: 2025
• Client: Personal Project

Description:

A biodegradable wedding confetti product that I created for my company and sold on Amazon.

I created the Lovefetti brand, designed the artwork, packaging labels, and infographics for its Amazon listing, while also capturing and optimizing product photos using a Canon EOS R50 and a lightbox for Amazon and social media.

Additionally, I generated a realistic wedding couple image (using Lexica.art) and edited this in Photoshop to incorporate real flower petals.

• Project Date: 2022
• Client: My own business - Sissono Ltd

Description:

A landing page design for Which? Legal Services, where I liaised between the marketing and UX teams to ensure the brief requirements were met.

My responsibilities included updating information, CTA buttons, and imagery on the landing page, as well as securing design approval from the UX team.

Website for reference: https://legalservice.which.co.uk/

• Project Date: 2017
• Client: Which?

Description:

The Ocado Brand Shops are responsive microsites within the main Ocado website, created for a wide range of partner suppliers — including Brindisa, Daylesford, Peroni, and Wholegood, among others. These dedicated spaces help customers easily discover and navigate to each supplier’s products sold through the Ocado platform.

At the time I was employed, the brand shops showcased their story, heritage, and values, strengthening customer connection and trust. Many also featured recipe sections, offering inspiration on how to cook with the featured products and encouraging deeper engagement with the brand.

Each shop follows both Ocado’s internal brand shop guidelines and the supplier’s visual identity, balancing consistency across the platform with distinctive storytelling for every brand.

My Role:

I was responsible for taking each brand shop from initial brief through to launch, overseeing the full creative and technical process — from concept and layout design to front-end development, testing, and publication.

I collaborated closely with a project manager who liaised directly with suppliers to coordinate assets, feedback, and approvals. Internally, I worked with my team leader and head of creative, presenting progress, gathering design feedback, and obtaining final sign-off before publishing the shops live on the Ocado site. Together, we ensured each microsite aligned with Ocado’s standards while meeting each supplier’s marketing goals.

Contribution:

• Design: Created responsive mockups in Adobe Fireworks and prepared optimized assets for web.
• Front-End Development: Hand-coded the pages using HTML and CSS3 within Ocado’s in-house CMS. Developed advanced HTML/CSS-only solutions for interactivity and animation due to JavaScript restrictions.
• Interactivity & Responsiveness: Built features such as carousels, drop-down menus, and accordion sections entirely with HTML and CSS, ensuring seamless performance across devices and browsers — including Internet Explorer 6.
• Collaboration: Worked closely with project managers, creative leads, and developers to maintain high design standards, consistency, and efficiency across all brand shops.

Achievements:

Through these projects, I strengthened the presence of multiple supplier brands within Ocado’s e-commerce platform, delivering microsites that were visually polished, technically robust, and engaging to customers.

Working within strict technical limits taught me to think creatively and build interactive, responsive experiences without JavaScript, sharpening my front-end problem-solving skills. I also learned the value of close collaboration — working alongside project managers, creative leads, and developers to maintain high design standards, consistency, and efficiency throughout production.

The resulting brand shops — including those for Brindisa, Daylesford, Peroni, Wholegood, and many others — helped customers connect with brands in a more meaningful way while exploring their products on Ocado.

• Project Date: 2016
• Client: Ocado

Description:

A baby incentive email that was designed to encourage customers to shop. Customers received five free packs of Pampers nappies with their order when they applied a voucher code at checkout.

The email was based on a standard template and aligned with the look and feel of a baby event live on the Ocado website at the time. I was responsible for the design, coding, and testing.

Designed in Fireworks, coded in Dreamweaver, and tested using Litmus and an in-house platform.

• Project Date: 2015
• Client: Ocado / Pampers

Description:

An onsite directional banner, landing page, and email project designed to help customers find alternative nappies after the discontinuation of certain Huggies products.

The look and feel were based on a previous baby campaign for visual consistency.

• Project Date: 2013
• Client: Ocado / Huggies

Description:

Top — Directional banners designed to support microsite events and shops on the Ocado website.

The Chelsea Flower Show, Organic event, French shop and the South African shop banners.

Followed by a print advert created for the on-site South African Shop.

Middle — A banner illustrating the different levels of chilli heat and indicating which varieties were available for purchase on Ocado.

Bottom — A Flash sales banner designed for Ocado customer emails.

• Project Date: 2012 - 2015
• Client: Ocado

Description:

The Ocado Christmas Shop was a large-scale seasonal micro-site created to bring all of Ocado’s festive categories together in one place. Built as an extension of the main Ocado website, it allowed customers to browse everything from Christmas dinner essentials to gifts, decorations, and party food within a unified, festive experience.

This was one of Ocado’s biggest seasonal projects, running for about five months from concept to launch. It involved close collaboration across the design, photography, and development teams, resulting in more than 60 pages — most structured around navigational menus and category banners that guided customers through themed Christmas aisles.

My Role:

I worked as part of the creative team throughout the entire project, contributing to concept development, visual design, and asset production. Alongside other designers, I explored ideas for the homepage layout and overall creative direction, helping to define the visual tone for the campaign.

I collaborated closely with my team leader and head of creative for design reviews, feedback, and final sign-off before assets went live, ensuring the look and feel remained consistent with Ocado’s brand and seasonal style.

Contribution:

• Concept & Icon Design: Designed a series of flat icons to represent different Christmas categories as an alternative to traditional product photography (see bottom screenshot). Although the final decision was to use product photos for a more festive and familiar look, the icon concepts helped inform early creative direction.
• Asset Preparation: Collaborated with the in-house studio team to prepare, edit, and optimize product photos for use across the site.
• Banner Design: Created category banners and promotional visuals, ensuring consistency in style and tone throughout the Christmas Shop.
• Cross-Channel Campaigns: Designed additional banners for social media and customer email campaigns to extend the Christmas campaign beyond the website.
• Production & Delivery: Worked to tight deadlines to ensure all assets were reviewed, approved, and ready for testing and launch.

Achievements:

The Christmas Shop launched successfully and became a central part of Ocado’s festive marketing that year. The project strengthened my skills in team collaboration, asset design, and large-scale campaign delivery under tight timelines.

After launch, I supported continuous updates and maintenance, replacing banners when stock changed and ensuring visual accuracy across the site. The project was both challenging and rewarding, showcasing Ocado’s creativity and teamwork — and my ability to balance design precision, efficiency, and brand storytelling within a complex digital campaign.

• Project Date: 2013
• Client: Ocado